- Insurance goes bot – artificial intelligence deployed in customer contact (VHV Versicherungen)
- UPS paves the way for better service with faster development and artificial intelligence
Luckily, building the underlying platform has become a lot easier and Microsoft has also made available a number of different tools to help you in designing a great experience. Microsoft not only provides the Bot Framework (publicly available since April 2016) which includes a Bot Builder SDK and Developer Portal but also launched the Azure Bot Service in the November 2016. Azure Bot Service has been built on top of the Azure Bot Framework and provides a number of templates to get started with the creation of bots. In theory you can code your bot directly from within the built-in editor but you will probably switch over to Visual Studio afterwards as well as integrate with your source code repository by downloading the generated bot code to your local machine.
One of the basic templates which is available in Azure Bot Service to write your bot is the the Question&Answer template. To get started you need to built up a knowledgebase with questions and answers, information which might already exists in content such as FAQs, documents,etc… Microsoft QnA Maker will be able to use these existing sources and provides both a web interface and REST API that trains AI to respond to user’s questions in a more natural, conversational way. I took the example of https://www.statefarm.com/customer-care/faqs/auto-insurance and used it as input for QnA Maker to build up a knowledge base. Within QnA Maker itself you can test it afterwards to see how your bot reacts to specific questions.
The next step is creating a bot using the Azure Bot Service – next to the QnA template there are also other templates available – see Bot Service templates for more details. You can start experimenting with the bot service framework at a very low cost, the free model allows you to test it out with 10000 messages/month and you will only pay for the consumption of the underlying Azure functions or you can use the premium pricing model which provides an SLA as well as as access to premium channels. (See Azure Bot Service pricing for more details)
After the bot service has been created, you will still need to connect it to the QnA service that you published previously by filling in the QnAKnowledgebaseId and qnASubscriptionKey in the App Settings of your bot which you can retrieve from the QnA settings page.
User interact with your bot through channels, the Azure Bot service provides fourteen channels such as Cortana, Facebook Messenger, Kik but also embedded web chat. Web chat is the channel which is enabled by default, and you can start quite quickly by just embedding an iframe in your web
You can also use a DirectLine (not web chat) channel, and start from the source code available on https://github.com/Microsoft/BotFramework-WebChat to build an embeddable web chat control which is both available as a React component and a self-contained control which is easily usable by non-React websites.
But if you really want to leverage the full potential of chat bots, you will need to integrate the chat bot channel into the core systems and data repositories of your organization such as Dynamics 365 for Customer Engagement and Service Management. From a Dynamics 365 perspective there are some interesting generic use cases for bots:
- Customer Service – tier one support, bots can simulate 24/7 customer service representatives and act as tier one support and escalate case for follow-up by actual customer service representatives.
- Customer Service – appointment scheduling for servicing such as maintenance, repair, etc …
- Lead generation - an embedded chat bot in your website can answer simple product and pricing inquiries from customers and at the same time create leads.
- Getting started with Microsoft Bot Framework
- Using dialogs in Microsoft bot framework (creating lead in CRM)
- Using FormFlow in Microsoft Bot Framework.
- Using LUIS AI in Microsoft Bot Framework Part 1
- Using LUIS AI in Microsoft Bot Framework.- Part 2
- Publishing Bot to Azure and adding it to Skype
- Microsoft Azure announces industry’s first cloud bot-as-a-service
- Azure Bot Service Overview (Bot Framework Preview documentation)
- Conversational bots deep dive – What’s new with the General Availability of Azure Bot Service and Language Understanding
- Batches and batches of Bots (Coding4Fun Blog)
- Dynamics COE series on bot framework (some articles might not be applicable anymore since the Azure bot framework has undergone some significant changes in the last couple of months) is also a good starting point: