Voice of the Customer for Dynamics 365

In March 2015, Microsoft announced the acquisition of Mojo Surveys – a customer feedback solution which was built solely for Microsoft Dynamics CRM (both online and on-premise).  This product was re-engineered and rebranded to Voice of the Customer (VoC). VoC was initially made available in preview in January 2016 – Preview feature: Voice of the Customer surveys and became generally available in the December 2016 release (VoC solution version 8.3.x and higher). At the moment VoC is only available for Dynamics CRM/365 (online) and apparently there are no plans to make it available for integration with on premise Dynamics CRM/365.

Voice of the Customer adds rule-based, multi-channel feedback surveys integrated with workflows, campaigns and e-mails on top of Dynamics 365. These surveys can be used in a range of scenarios from service feedback to focus groups to sales scenarios. Voice of the Customer allows you design and publish surveys from within Dynamics 365, distribute them to your target audience. Respondents can take part in a survey in different ways, depending on how you sent the invitation out, whether you want anonymous or non-anonymous responses and whether you want to integrate data from CRM into the survey. Responses can be incorporated into a business process by creating response routing rules. Voice of the Customer is available for installation as a preferred solution from the Applications tab in the Dynamics 365 Administration center.

From Voice of the Customer version 9.0 onward, you immediately receive a confirmation screen for accepting the license terms and for activating VoC when configuring it from within the Applications tab.

In previous versions, you first had to trigger the installation and afterwards go to the solution and accept the licensing terms from within the solution screen.

In the previous version, you could also Retrigger response processing to troubleshoot when you did not see responses coming in see Where are my Voice of the Customer responses? for more details. It is unclear where this setting has gone in version 9.x and higher.

Before you install the solution it is important to realize that behind the scenes Voice of the Customer uses a number of different Azure components such as Azure blog storage, Azure web and worker roles, Azure Keyvault, Azure SQL  see Install the Voice of the Customer solution for more details about this. These components are subject to other privacy and compliancy governance policies – for more information see Azure Trust Center

It is quite easy to get started with VoC and the steps are thoroughly outlined in Create a Voice of the Customer survey to get customer feedback . In previous version, I noticed that sometimes the survey definition got corrupted so it is important to quite regularly click on “Preview survey”. If you get an error like “Isv code aborted the operation”, it is best to delete the last question that you added, save the survey, run the preview and re-create the survey question.

Other good walkthroughs you can take a look at are A Step by Step Guide to Create Your First Survey with Dynamics CRM 2016 Voice of the Customer as well as Voice of the Customer for Dynamics CRM 2016 (configuration screens have changed a little bit from 9.x onwards but these articles are still worth taking a look at). One of the things, I also liked about the surveys is the fact that they are also mobile-friendly