From boring to soaring: why leaders need to master story telling

"The most powerful person in the world is the storyteller - Steve Jobs"

I recently read the Harvard Business Review article : your strategy needs a story and the central idea resonated with me: "storytelling is crucial for business leaders because it effectively bridges the gap between strategy and action, making complex strategies engaging, memorable, and motivating for implementation1". Steve Job's quote also aligns with this view on the importance of storytelling in business and marketing

Story telling transforms the complexity of numbers and logic behind a business strategy into simplicity and action.  (Narrative and numbers: the values of stories  by Aswath Damodaran is a great book on this same topic, but with a different take on it)

93% of a company's employees do not understand its strategy and storytelling can be a solution to make sure that employees understand and implement the strategy and customers understand your value proposition. 

PS Although the quote "The most powerful person in the world is the storyteller" is often attributed to Steve Jobs, there's no definitive evidence that he actually said it.