Sunday, January 02, 2005

Interesting marketing blogs

Lately I have been focussing a little bit more on non-technical areas within the ICT sector, such as marketing, business development, business strategy,... well a great blog to check out if you are interested in these things is the one from Decker Marketing (Feed Url : - a little hard to find on the left of the page...). I especially liked his comments on a posting by Nick Wreden (FusionBrand) about the relevancy of marketing... ( So we already had "Does IT matter", now we also have "Does marketing matter".) Which led me to another nice posting from the same guy, in which he compared advertisements of IBM with Microsoft, the bottom line, ... put emphasis on the customer, use "You" and not "We" or "I" in your advertisement ... a nice but simple lesson

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