Thursday, February 03, 2005

Blogs vs traditional forms of corporate marketing

Picked this up from Seattle PI

Microsoft's Robert Scoble was the keynote speaker at the Blog Business Summit in Seattle this morning.
At one point after Scoble's speech, during a session featuring Chris Pirillo and Marc Canter, the discussion turned to the subject of weblogs vs. more traditional forms of corporate marketing. Someone in the audience asked, essentially, if anyone in marketing at Microsoft had lost their jobs under the assumption that weblogs like Scoble's were creating a more effective connection, or conversation, between the company and the outside world.

"Not yet," Scoble answered.

What would the marketing guys in your company say about this ... read more comments about the Blog Business summit,
  • Should businesses blog?

  • The Blog summit so far...

  • Full list with bloggers present at the summit

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