Unfortunately not everybody seems to share his viewpoints - check out his recent posting
"I am so pissed.
Yesterday I ripped the head off of a coworker. He works in marketing on a major Microsoft product. I'm not going to identify it or him.
He called me yesterday and said:
"Hey, Scoble, we've done a fun site but no one is linking to it."
My first question?
"Do you have an RSS feed?"
"No, this site is for non geeks."
At that point I just lost it. I think I swore a bit. I am so mad 20 hours later that I can't even remember what I said.
That demonstrates an utter cluelessness about how hype gets generated. If you don't have RSS, how will anyone who is a connector build a relationship with your site?
"Why don't you get your non-geek friends to link to it then?"
I think he had heard that lots of press was reading blogs and wanted to get Walt Mossberg or Steven Levy to talk about this marketing site and figured he'd use me to drive traffic.
Sorry, if you do a marketing site and you don't have an RSS feed today you should be fired.
I'll say it again. You should be fired if you do a marketing site without an RSS feed." Read more ...